Kashiwa-no-ha Smart City has three central objectives. The first is to be ecologically friendly as an Environmental-Symbiotic City. The second is to tackle the challenges of an aging society as a City of Health and Longevity. The third is to foster economic growth and progress as a City of New Industry Creation. Various projects at Kashiwa-no-ha Smart City offer open platforms for solutions to everyone based on partnerships among the public, private, and academic sectors.
A customer service that uses advanced ubiquitous technology was the fruit of joint development with the YRP Ubiquitous Networking Laboratory. Mitsui Fudosan deployed the following pilot service at Mitsui Shopping Park LaLaport KASHIWANOHA from September 4 to 20, 2010, with the view to commercialize the service at facilities that it owns.
A household navigation system was developed to display energy consumption and carbon dioxide emissions from electricity and gas usage to encourage people to conserve resources. In keeping with emissions reductions, people received Eco-Action Points that they could use to purchase energy-saving appliances and other goods. The Ministry of the Environment chose this project as a model for its Eco-Action Points program.
Anyone residing or working in the city can join the Kashiwa Health Support Club. People can access the club through online identity and password authentication or through verification using pre-registered telephones. Pilot programs at the club include supplying health information and counseling, functioning as a venue for health promotion communities, and partnering in health product development.
This model initiative leverages information and communication technology to resolve local issues. The system is building a location information platform to deliver information on local events. mobile support, and emergency information to Japanese and foreign visitors. The platform makes it possible to efficiently provide low-carbon means of transportation to local residents, workers, and visitors.
Kashiwa was selected as a model city for experimenting on Intelligent Transport Systems (ITS) that are intended to provide its citizens a society that has environmentally friendly traffic. The city tested several such means, predominantly around Kashiwa-no-ha, until the end of 2012. These included a park-and-ride system, car park ITS, on-demand buses, velotaxis, and bicycle sharing. The experiment also encompassed next-generation means of mobility such as Eco-rides, light rail transit (LRT), and Segways and Winglets.
This model project is characterized by taking continuous measures of the autonomous adjustment emphasis system through combination of the following efforts: practical use of carbon dioxide reduction navigation, carbon dioxide reduction promotion agent, connecting efforts of individuals and the area, visualization, energy saving and creation.
We contribute to women’s lifestyles and community involvement through a Web portal that provides them support services for childbirth, child-raising, and work.